SKIP TO CONTENT
Harvard Business Review Logo

The CEO of NatureSweet on What Happens When You Champion Workers

Sarah Wilson

Pop open any package of NatureSweet cherry or grape tomatoes, turn over the top, and on the underside you’ll find a face looking back at you—a portrait of one of our associates printed on the sticker. It might be Paco Herrera in maintenance, Rocío Cortés in packing, Jessica Lara in preharvest, Gloria Vargas in food safety, or any of about a hundred others. And with each one you’ll find a QR code and a URL to access more information about their lives and jobs.

A version of this article appeared in the November–December 2024 issue of Harvard Business Review.

Partner Center