
Data has long driven innovation at companies in every major industry, from manufacturing and health care to retail and software. These companies have come to depend on data from customers, suppliers, industrial processes, and other sources to determine how, when, and where to deliver goods and services. But some industries are more data-intensive than others. Others face closer scrutiny from regulators. And these factors combine to present a special set of challenges to companies in one sector in particular, especially when it comes to emerging technologies like generative AI (gen AI): financial services.