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Succession planning|The High Costs of Chief Revenue Officer Turnover
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Succession planning

The High Costs of Chief Revenue Officer Turnover

by Nick Toman, Bryan Kurey and Dave Lingebach

October 10, 2024
MirageC/Getty Images

Summary.   

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The average tenure of today’s chief revenue officer (CRO) is among the shortest in the C-suite, averaging just 25 months. For many companies, this duration doesn’t even equate to the duration of two sales cycles for their products.

Read more on Succession planning or related topics Sales and marketing, Pricing strategy, Sales, Sales team management, Finance and investing, Accounting, Costing, Financial statements, Budgets and budgeting, Financial performance measurement and Growth strategy

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