The Middle Path to Innovation
Forget disruption and incrementalism. Here’s how to develop high-growth products in slow-growth companies. by Regina E. Herzlinger, Duke Rohlen, Ben Creo and Will Kynes

Carolyn Doucette
Summary.
An innovation crisis is brewing in the United States: Too many firms, both large and small, are failing to innovate. As a result, problems remain unsolved, technologies are never invented, and meaningful jobs go uncreated. According to one estimate, lost productivity cost the economy more than $10 trillion between 2006 and 2018, roughly equivalent to $95,000 per U.S. worker.
Read more on Innovation or related topics Strategy, Entrepreneurship, Growth strategy, Open innovation and Healthcare sector
A version of this article appeared in the July–August 2024 issue of Harvard Business Review.
Read more on Innovation or related topics Strategy, Entrepreneurship, Growth strategy, Open innovation and Healthcare sector