The Secret to Cross-Cultural Negotiations
Follow these basic rules. by Horacio Falcão and Thomas Wiegelmann

Heiko Hellwig
Summary.
In a globalized world, businesses increasingly look to international markets for growth. But cutting deals across borders is difficult. Teams of individuals from various cultures must negotiate in the face of differing expectations about not only the outcome but also the process. The parties may lack both a common language and shared working norms, complicating an already complex endeavor.
Read more on Negotiation strategies or related topics Negotiating skills, Cross-cultural management, Interpersonal communication, Behavioral science and Power and influence
A version of this article appeared in the March–April 2025 issue of Harvard Business Review.
Read more on Negotiation strategies or related topics Negotiating skills, Cross-cultural management, Interpersonal communication, Behavioral science and Power and influence