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Summary.
Lucas B. is the CEO of a well-known multibillion dollar company whose survival was at risk at the height of the pandemic. Many analysts had written it off. Lucas had a strategy for returning the company to profitability, which his board supported, but he was struggling to implement it. In Lucas’s view, he was up against an array of external obstacles. When we began working together, he resisted the idea that his own leadership was a central part of the problem.