To Increase Your Shareholders’ Loyalty, Understand What Matters to Them

Companies are dedicating increasing attention to investor relations (IR) management to cultivate shareholder loyalty. On average, CEOs allocate 15 days per year to IR activities — a notable commitment given the breadth of their responsibilities. In total, senior management spends 44 days annually on IR, with CFOs contributing the largest share (23 days), while other executives devote an average of six days.