Harvard Business Review LogoCompetitive strategyTransient Advantage by Rita McGrathFrom the Magazine (June 2013)PostPostShareSaveBuy CopiesPrintSummary. Leer en españolLer em portuguêsPostPostShareSaveBuy CopiesPrintA version of this article appeared in the June 2013 issue of Harvard Business Review.PostPostShareSaveBuy CopiesPrintRead more on Competitive strategy or related topics Experimentation and Strategy