HBR Staff/Manuel De Los Reyes Rubio/EyeEm/Lesia_G/Getty Images
Summary.
Over the last six years, companies have had to grapple with five major “uncertainty shocks”: First it was Brexit in 2016, followed by the U.S. presidential election, China-U.S. trade-tensions, the Covid-19 pandemic, and in 2022 the Ukraine war.