-
What the Like Button Can Teach Us About Innovation
Gestion des talents Magazine ArticleThe process is more accidental than people think. -
Research: How Tencent Built Trust with Users During a Moment of Upheaval
Business and society Digital ArticleThree lessons for other digital platforms. -
How to Monetize Volunteer-Driven Platforms
Modèles économiques ResearchWithout alienating the content creators, moderators, and community developers you rely on. -
How to Build Your Own AI Assistant
Generative AI Digital ArticleIf you can describe a project in plain language, you have what it takes to customize a valuable AI assistant. -
Research: How Responsible AI Protects the Bottom Line
AI and machine learning Digital ArticleCompanies can’t afford to view ethical considerations as a luxury. -
Research: What Consumers Find Persuasive in Online Reviews
Sales and marketing Digital ArticleAn analysis of over 110,000 online reviews shows that persuasiveness depends on how frequently the item in question is likely to be purchased. -
How Emerging Technologies Can Foster Human Connections at Work
Work environments Digital ArticleWhile employees may be physically distant, new tools empower us to maintain, and even enhance, the essence of teamwork. -
What TikTok’s Fate Will Mean for Global Business
Business and society Digital ArticleThree experts explain how the fight over the platform signals shifts in U.S.-China relations, internet governance, and the rules of international business. -
Research: How Gen AI Is Already Impacting the Labor Market
AI and machine learning Digital ArticleA study of over 1 million job listings posted before and after the introduction of major gen AI tools reveals the effect they’re having on gig workers. -
Why Moderators Can’t Protect Online Communities on Their Own
Management Digital ArticleAn analysis of 18 years of data on user behavior and its moderation reveals that the failure stems from five common misconceptions about toxicity. -
A Strategic Approach for Meeting Customer Demand as Quickly as Possible
Management Digital ArticleAs technology enables faster production and more customization, “proximity” should become a guiding principle. -
Why Marketers Are Spending Less on Social Media
Marketing Digital ArticleA survey of nearly 300 marketing executives found social media investments at a seven-year low. -
When It Comes to Influencers, Smaller Can Be Better
Marketing Magazine ArticleCompanies that rely on celebrities with lots of followers are missing out. -
There Really Is a “Sales Gene”
Sales and marketing Magazine ArticleOf the employees we studied, those with superior sales performance were genetically different from the rest of the group. -
The Race to Dominate Stablecoins
Finance and investing Digital ArticleThe companies that control the stablecoin market will wield substantial influence over the future of money. -
AI Has a Revolutionary Ability to Parse Details. What Does That Mean for Business?
AI and machine learning Digital ArticleA look at how the technology is transforming strategy, talent management, leadership roles, and supply chain management. -
Will That Marketplace Succeed?
Web-based technologies Magazine ArticleBefore launching or investing in one, ask these critical questions. -
The New Rules of Marketing Across Channels
AI and machine learning Digital ArticleStrategies for navigating a new kind of communication landscape: the “echoverse.” -
Is Your Mindset About Generative AI Limiting Your Professional Growth?
Career planning Digital ArticleFive limiting beliefs — and how to get past them. -
We’re All Influencers Now
Social media Magazine ArticleHighlights from this issue
-
Like: The Button That Changed the World
Management Book32.00View Details A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound... -
Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra
Management Case Study11.95View Details For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position... -
Silicon Valley Bank: Gone in 36 Hours
Management Case Study11.95View Details This case examines factors contributing to the collapse of Silicon Valley Bank (SVB) in March 2023, an event as unpredicted as it was quick. SVB funded... -
The Coming One: Revitalizing the Brand of a Variety Show
Management Case Study11.95View Details The digital entertainment industry had burgeoned with the advancement in streaming media technology and the growing popularity of social media. In 2019,... -
Alain Passard: The Fire Whisperer
Management Case Study11.95View Details What is the secret sauce that has powered chef Alain Passard's uninterrupted success for the last 35 years on the global stage and retained three Michelin... -
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Management Book30.00View Details A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology--from the pioneering expert on psychological targeting.... -
JBL × Doja Cat: Branding Through Culture-Making
Management Case Study11.95View Details In 2022, Doja Cat walked the red carpet for the sixty-fourth annual Grammy Awards in Las Vegas, Nevada, wearing a blinged-out JBL speaker as her only... -
5G Networks (Multimedia Case)
Management Tool25.00View Details This case, featuring Ajit Pai, Former Chairman of the U.S. Federal Communications Commission, explores the potential of 5G wireless networks. It illustrates... -
Ēvolvō: The Marketing Mix to Scale a Fitness Business
Management Case Study11.95View Details In early 2020, Daniela Suarez, a dynamic fitness entrepreneur, opened a successful studio in downtown Montreal, earning a loyal clientele with her energy... -
Hello Tractor: How a Nigerian agritech decides to pivot
Management Case Study11.95View Details By the end of 2020, Hello Tractor is one of the most transformative tech startups in Africa. Founded by CEO Jehiel Oliver in 2015, the startup is celebrated... -
Maisha: Are Social Media Marketing and Sales Promotion Enough for a Lifestyle Brand to Grow?
Management Case Study11.95View Details Maisha by Esha, a fashion-and-lifestyle brand based in Ahmedabad, India, was founded in 2018 by Esha Shah-Vora; her father, Nayan Shah; and her husband,... -
The Age of Outrage: How to Lead in a Polarized World
Management Book32.00View Details A first-of-its-kind look at the outrage gripping organizations worldwide--and how leaders can respond to it. Outrage is everywhere--on the left and on... -
Henkel Adhesive Technologies: The Digital Transformation Journey
Management Case Study11.95View Details Digital transformation is changing the rules of business, be it for delivering effective customer experiences, focusing operations on things customers... -
Keepsie Kits: Growing a Sustainable Travel Products Company
Management Case Study11.95View Details In May 2024, the founder of Keepsie Kits was planning for the future of her sustainable travel products company, based in Toronto, Canada. She had launched... -
The Year in Tech, 2025: The Insights You Need from Harvard Business Review
Management Book22.95View Details A year of HBR's essential thinking on tech--all in one place. Generative AI, biometrics, spatial computing, electric vehicles--new technologies like these... -
Haier Biomedical's Value Added Statement for the Internet of Things
Management Case Study11.95View Details In June 2018, Haier Group, the world's leading white goods manufacturer, intensified its focus on an Internet of Things (IoT) model and ecological sustainability.... -
Ashok Leyland: Leveraging Digital Twins for Business Model Innovation (CASE A)
Management Case Study11.95View Details Ashok Leyland (AL), the automotive arm of the conglomerate Hinduja Group of India, was among the world's leading manufacturers of commercial vehicles.... -
Ashok Leyland: Embarking upon New Age Digital Technologies (CASE B)
Management Case Study5.00View Details Ashok Leyland (AL), the automotive arm of the conglomerate Hinduja Group of India, was among the world's leading manufacturers of commercial vehicles.... -
Bombay Shaving Company: Bullying Through the "Never Get Bullied" Campaign
Management Case Study11.95View Details In April 2024, Shantanu Deshpande found his company embroiled in a controversy on social media, the origin of which was a print advertisement by the company... -
Fertex: From Online Fertilizer Shop to Industry-Transforming Platform
Management Case Study11.95View Details Sinofert Holdings Ltd. (Sinofert) established a new business unit in August 2018 to pilot online fertilizer trading, responding to the company's sluggish...
