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We’re All Programmers Now

Blake Cale

When Jason Allen took home the top prize for emerging digital artists at the Colorado State Fair, in 2022, he got much more than a blue ribbon and a $300 check. Allen, the president of the gaming company Incarnate Games, had created his submission, “Théâtre d’Opéra Spatial,” using a generative AI tool called Midjourney.

A version of this article appeared in the September–October 2023 issue of Harvard Business Review.

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