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What Salespeople Get Wrong About Using GenAI

December 7, 2023
Marcos Osorio/Stocksy

The salesperson did everything right. In fact, they did it better than they ever had before. They researched the challenges within the customer’s organization. They made the perfect connection to their value proposition. They learned all about the customer’s business dynamics, their key people, and pressing industry trends. All this work was tied into a highly contextual and targeted outreach. Best of all, the seller did very little work, instead spending a short amount of time on ChatGPT and inserting some of the learnings into their organization’s AI-assisted outreach engine.

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