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What Wall Street Wants to See From Twitter’s Executives (and Why It’s Wrong)

September 13, 2013

All eyes are on Twitter, with last night’s announcement that it has filed an S-1 in order to go public. Between now and the IPO, every bit of information about the company’s finances and other metrics will be closely scrutinized. You can expect to see endless discussions in the press about revenue, valuation, user growth, and product. But one key variable is missing from that list: people.

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