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Entrepreneurial financing|When Do Consumers Prefer Crowdfunded Products?
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Entrepreneurial financing

When Do Consumers Prefer Crowdfunded Products?

by Oguz A. Acar, Darren W. Dahl, Christoph Fuchs and Martin Schreier

May 10, 2021
Illustration by Kiersten Essenpreis

Summary.   

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Crowdfunding platforms are a boon to entrepreneurial startups, providing not only finance but also links to potential customers. Kickstarter alone has successfully funded over 200,000 projects.

Read more on Entrepreneurial financing or related topics Entrepreneurship, Venture capital, Marketing and Customer experience

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