When It’s Time to Pivot, What’s Your Story?

In 1908 Roald Amundsen of Norway planned an expedition to the North Pole. He got scientists to share their time and equipment, won a grant from the Norwegian Parliament, and persuaded other backers to pour huge amounts of money into the project. He borrowed a 400-ton three-masted schooner called Fram and recruited men willing to risk their lives on a journey through the icy Bering Strait. Ordinary Norwegians cheered Amundsen on, imagining he would plant their flag in a land where no one had ever been. But just before setting sail, Amundsen got word that the Americans Robert Peary and Frederick Cook had beaten him to the North Pole. Now what?