Mint Images/Getty Images
Summary.
Everyone loves a hero. Whether it’s a pilot doing an emergency landing on the Hudson or Rosie the Riveter galvanizing the war effort, we can’t get enough of them. Employers have joined the bandwagon, lauding as heroes everyone from on-call plumbers to rural family doctors to customer-service reps and retail workers to humanitarian workers. And Nike recently launched a shoe line targeted for — yes, you guessed it — “everyday heroes.”