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Spotlight Series/AI and Organizational Transformation
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Generative AI

Why People Resist Embracing AI

The five main obstacles—and how to overcome them by Julian De Freitas

From the Magazine (January–February 2025)
Jun Cen
Spotlight Series  /  AI and Organizational Transformation

Summary.   

Artificial intelligence has created a striking paradox. Consider that in a 2023 Gartner survey, 79% of corporate strategists said that the use of AI, automation, and analytics would be critical to their success over the next two years. But only 20% of them reported using AI in their daily activities.

Read more on Generative AI or related topics Process management, Change management, AI and machine learning, Technology and analytics and Psychology
A version of this article appeared in the January–February 2025 issue of Harvard Business Review.
Spotlight Series  /  AI and Organizational Transformation
Read more on Generative AI or related topics Process management, Change management, AI and machine learning, Technology and analytics and Psychology

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