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Summary.
Since the publication of Richard Thaler and Cass Sunstein’s groundbreaking book Nudge in 2008, the concept of behavioral economics has influenced various facets of society, reshaping how organizations influence people’s decisions. Leveraging insights from behavioral science, companies and governments have adopted nudges: small interventions designed to subtly steer individuals towards desired behaviors, from enrolling in retirement savings plans to opting for healthier food choices.