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Scaling Up Transformational Innovations

Andy Price

For large companies operating in mature sectors—such as Procter & Gamble in consumer goods, Apple in consumer electronics, and Adobe in cloud software—driving growth is a perennial challenge. Growth through acquisition is always an option, but many companies quickly find that the costs outweigh the benefits.

A version of this article appeared in the November–December 2024 issue of Harvard Business Review.

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