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How Gen AI Is Transforming Market Research
AI and machine learning Magazine ArticleA guide to the most promising opportunities. -
Balancing Digital Safety and Innovation
Product development Magazine ArticleHow user-centric product design can enable both. -
Research: How to Advertise to Distracted Consumers
Sales & Marketing Digital ArticleIn a world full of distractions, your best strategy may be to embrace them. -
Research: What Consumers Find Persuasive in Online Reviews
Sales and marketing Digital ArticleAn analysis of over 110,000 online reviews shows that persuasiveness depends on how frequently the item in question is likely to be purchased. -
Research: How Top Reviewers Skew Online Ratings
Consumer behavior Digital ArticleFrequent reviewers have more stringent standards, which can lower scores for high-quality products. Here’s how to fix that. -
Contract Negotiations Should Be Collaborative, Not Adversarial
Negotiation strategies Digital ArticleA survey of 937 organizations found that many remain stuck in a counterproductive approach to making deals. -
How to Create Products That Grow with Their Users
Design thinking Digital ArticleThe future belongs to the products that adapt to new contexts and create sustainable value over time. -
Research: How “Buy Now, Pay Later” Is Changing Consumer Spending
Marketing Digital ArticleA study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers. -
Personalization Done Right
AI and machine learning Magazine ArticleThe five dimensions to consider—and how AI can help -
Design Products That Won’t Become Obsolete
Design thinking Magazine ArticleConsumers change and grow. Your offerings should, too. -
What Luxury Fashion Can Learn from the Wholesale Flower Market
Marketing Digital ArticleRetailers can use discounting to generate sales without damaging a brand’s reputation. -
Why Loyalty Programs Fail
Marketing Digital ArticleAnd how to fix them. -
Research: Highlighting Minority-Owned Businesses Can Boost Sales
Marginalized groups Digital ArticleA team of academics studied what happened when Yelp and Wayfair labeled products made by Black- and Latinx-owned businesses. -
How to Vet Information Before Making a Decision
Decision making and problem solving Digital ArticleFour questions to ask when you’re considering the evidence. -
Inside the Success of South Korean Brands
Brand management Digital ArticleThe specific and effective strategies that catapulted these brands to global success. -
Stop Overlooking the Leadership Potential of Asian Employees
High potential employees Digital ArticleWhen companies leverage the diverse talents of their Asian workforce, they can evolve into more global, agile, and powerful hubs of innovation and growth. -
Why You Should Be Tracking Customer Surplus Value
Customer experience Digital ArticleThis key metric can help you measure customer loyalty. -
How Your Business Should Tap into the Creator Economy
Social marketing Digital ArticleInfluencer marketing is upending established customer-facing businesses. -
What Makes a Successful Celebrity Brand?
Marketing SpotlightStars are using their influencer status to launch their own products and capture more profits for themselves. -
Should Your Brand Hire a Virtual Influencer?
Marketing SpotlightRelying on AI-generated personalities can be a low-risk, high-engagement strategy.
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Like: The Button That Changed the World
Management Book32.00View Details A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound... -
BigBasket and Quick Commerce: The Basket is big, but can it get Quicker?
Management Case Study11.95View Details BigBasket, an online grocery platform launched in 2011, established itself as a leader in India's fast-growing e-commerce market, capturing a 37% share... -
Sleep No More in Shanghai: Disrupting Performing Arts Market
Management Case Study11.95View Details This case study outlines the trajectory of Shanghai Media Group (referred to as SMG Live, or the company) in successfully bringing the immersive theater... -
Ēvolvō: The Marketing Mix to Scale a Fitness Business
Management Case Study11.95View Details In early 2020, Daniela Suarez, a dynamic fitness entrepreneur, opened a successful studio in downtown Montreal, earning a loyal clientele with her energy... -
Hugging Face (B): Growing AI and the Platform
Technology & Operations Case Study5.00View Details This supplement to the A case includes Hugging Face's developments from May 2022 through October 2024. -
Freshpet: Positioning a Brand with Competing Psychological and Anthropological Lenses
Management Case Study11.95View Details This case describes how Freshpet dog food needed to identify a new brand positioning to invigorate its marketing and fielded two phases of essentially... -
Personalized: Customer Strategy in the Age of AI
Management Book32.00View Details In a world where consumers expect more--instantly and seamlessly--personalization is a strategic imperative. Consumers want personalized experiences,... -
LI-NING: The "Chasing Dreams" Airport Show Controversy
Management Case Study11.95View Details LI-NING, founded by China's prince of gymnastic's Li Ning in 1990, is a professional sports brand. On September 20, 2022, LI-NING held its Chasing Dream's... -
Viacom18: Creating a Sustainable Streaming (OTT) Business in India
Management Case Study11.95View Details Viacom18, a Reliance Industries Ltd. company, acquired the streaming rights for the popular Indian Premier League (IPL) cricket tournament for 2023-2027... -
Dynamic Pricing at Wendy's: Where's the Beef?
Sales & Marketing Case Study11.95View Details In early 2024, Wendy's new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing... -
L'Oreal in China: The Evolution of Brand Strategy
Management Case Study11.95View Details In recent years, as the initial surge of new consumer brands has subsided, attention has refocused on established "heritage brands." The real challenge... -
Dylan Mulvaney and Bud Light
Management Case Study11.95View Details On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from... -
At a Crossroads: Strategic Choices at Sustainable Supermarket GreenPrice
Management Case Study11.95View Details At the height of the COVID-19 crisis, Terence Hon, cofounder of Hong Kong's first sustainable supermarket, GreenPrice, had the option of selling pandemic... -
Nykaa: Time to Redefine Customer Experience
Management Case Study11.95View Details Nykaa E-Retail Limited (Nykaa) has come a long way since its founding in 2012 by Falguni Nayar in Mumbai, India, establishing itself as a prominent participant... -
Golden Light: Finding the Sweet Spot in the Premium Sweet Spreads Sector
Management Case Study11.95View Details Sheng Sheng F&B Industries Pte Ltd (SSFB) was set up in 1985 as a wholesaler. Based in Singapore, it produced and distributed food and beverage products.... -
Expanding The Bicester Collection to New York
Management Case Study11.95View Details Secretariat, if anyone remembers, won the triple crown at the Belmont Race Track on Long Island, located at the nexus of La Guardia, JFK Airports, the... -
Doing Business in Sao Paulo, Brazil
Management Case Study11.95View Details The case gives readers an overview of key factors of doing business in Brazil, including Brazil's economic transformation since its colonial years until... -
Anheuser-Busch and the Anti-Transgender Boycott of Bud Light (A)
Management Case Study11.95View Details In 2023, Anheuser-Busch InBev SA/NV leadership faced a developing crisis in the United States after conservative backlash to a Bud Light promotional campaign... -
Anheuser-Busch and the Anti-Transgender Boycott of Bud Light (B)
Management Case Study5.00View Details In response to the boycott of Bud Light, Anheuser-Busch InBev SA/NV leadership attempted to placate dissatisfied consumers by reaffirming their support... -
Creditas: Redefining Loan Recovery in the Digital Age
Management Case Study11.95View Details Creditas Solutions Pvt. Ltd. (Creditas), a debt-collection and recovery start-up, had revolutionized the loan recovery process in India by combining data...
