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How Gen AI Is Transforming Market Research
AI and machine learning Magazine ArticleA guide to the most promising opportunities. -
Balancing Digital Safety and Innovation
Product development Magazine ArticleHow user-centric product design can enable both. -
Research: How to Advertise to Distracted Consumers
Sales & Marketing Digital ArticleIn a world full of distractions, your best strategy may be to embrace them. -
How One Company Used AI to Broaden Its Customer Base
Segmentação de Mercado Digital ArticleLessons from SAP’s efforts to reach small- and medium-sized enterprises. -
How Should Gen AI Fit into Your Marketing Strategy?
AI and machine learning Digital ArticleThree questions to answer. -
Research: What Consumers Find Persuasive in Online Reviews
Sales and marketing Digital ArticleAn analysis of over 110,000 online reviews shows that persuasiveness depends on how frequently the item in question is likely to be purchased. -
Research: How Top Reviewers Skew Online Ratings
Consumer behavior Digital ArticleFrequent reviewers have more stringent standards, which can lower scores for high-quality products. Here’s how to fix that. -
Contract Negotiations Should Be Collaborative, Not Adversarial
Negotiation strategies Digital ArticleA survey of 937 organizations found that many remain stuck in a counterproductive approach to making deals. -
How to Create Products That Grow with Their Users
Design thinking Digital ArticleThe future belongs to the products that adapt to new contexts and create sustainable value over time. -
Taylor Swift and the Strategic Genius of the Eras Tour
Strategy Digital ArticleThe highest-grossing tour in music history is a case study in how a legacy act can navigate the modern attention economy. - SPONSORED CONTENT FROM NielsenIQ
The Challenges and Opportunities of Customer Journey Management in an Expansive Omnichannel Environment
Marketing ResearchPulse Survey Sponsored By NielsenIQ -
Research: How “Buy Now, Pay Later” Is Changing Consumer Spending
Marketing Digital ArticleA study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers. - SPONSORED CONTENT FROM SAS
Optimizing the Use of Marketing Technology to Build Customer Trust Webinar
Marketing ResearchWebinar Sponsored by SAS -
Personalization Done Right
AI and machine learning Magazine ArticleThe five dimensions to consider—and how AI can help -
Design Products That Won’t Become Obsolete
Design thinking Magazine ArticleConsumers change and grow. Your offerings should, too. -
Why Marketers Are Spending Less on Social Media
Marketing Digital ArticleA survey of nearly 300 marketing executives found social media investments at a seven-year low. -
What Luxury Fashion Can Learn from the Wholesale Flower Market
Marketing Digital ArticleRetailers can use discounting to generate sales without damaging a brand’s reputation. -
Why Loyalty Programs Fail
Marketing Digital ArticleAnd how to fix them. -
Research: For Influencers, Showing Your Inner Circle Can Boost Engagement
Brand management Digital ArticleObservations from three experiments and a review of more than 55,000 Instagram posts. -
Make Your Marketing a Force for Good
Brand management Digital ArticleA four-part framework for campaigns that improve the world — and win over customers in the process.
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Like: The Button That Changed the World
Management Book32.00View Details A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound... -
Harvard Business Review Sales Management Handbook Toolkit
Management Book150.00View Details Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organization is key to revenue generation,... -
JPMorganChase: Leadership in the Age of GenAI
Management Case Study11.95View Details -
YouTube: Bidding for NFL Sunday Ticket
Management Case Study11.95View Details In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.'s video- sharing... -
RedBird Capital Partners
Management Case Study11.95View Details In July 2024, Gerry Cardinale, the founder and managing partner of RedBird Capital Partners ('RedBird') has helped orchestrate a high-profile deal in... -
US Department of Health and Human Services: At the Heart of the Opioid Crisis
Management Case Study11.95View Details This case focuses on the opioid epidemic in the USA from historical and regulatory perspectives. It provides an overview of public health departments... -
Nukkad Tea Cafe: Combating the Taboo of Transgender Employees
Management Case Study11.95View Details Priyank Patel started his cafe, Nukkad Tea Cafe, to provide employment and agency to people from equity-deserving groups and to create a communal space... -
Intuition Robotics: An AI Companion for Older Adults
Management Case Study11.95View Details Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults' loneliness, debates whether to pursue a B2C model or B2G route.... -
Barilla: Feeding the Future
Management Case Study11.95View Details -
Lincoln Ice Hockey Association: Growing Hockey in the Heartland
Management Case Study11.95View Details Griffin Gale, an advertising professional and hockey enthusiast, was dedicated to growing the sport of ice hockey in Lincoln, Nebraska, through his work... -
BigBasket and Quick Commerce: The Basket is big, but can it get Quicker?
Management Case Study11.95View Details BigBasket, an online grocery platform launched in 2011, established itself as a leader in India's fast-growing e-commerce market, capturing a 37% share... -
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Management Book30.00View Details A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology--from the pioneering expert on psychological targeting.... -
Real Madrid Club de Futbol
Management Case Study11.95View Details On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title-more than double the tally of the nearest competitor. Under... -
JBL × Doja Cat: Branding Through Culture-Making
Management Case Study11.95View Details In 2022, Doja Cat walked the red carpet for the sixty-fourth annual Grammy Awards in Las Vegas, Nevada, wearing a blinged-out JBL speaker as her only... -
Patel Brothers: The Legacy and Challenges of a 50-Year-Old Retail Brand Serving the Indian Diaspora in the US
Management Case Study11.95View Details Set in 2024, the case features Patel Brothers Group (PBG), a US-based Indian grocery retailer and distributor. PBG, a family-run enterprise, comprises... -
FILA: The Rapid Rise of a Fashion Sports Brand in China
Management Case Study11.95View Details This case examines the evolution of FILA China after its acquisition by Anta Sports, focusing on how FILA employed a disruptive brand positioning strategy... -
Sleep No More in Shanghai: Disrupting Performing Arts Market
Management Case Study11.95View Details This case study outlines the trajectory of Shanghai Media Group (referred to as SMG Live, or the company) in successfully bringing the immersive theater... -
Yum China: People First
Management Case Study11.95View Details Joey Wat, CEO of Yum China Holdings, Inc., which operated KFC, Pizza Hut, and Taco Bell in mainland China, oversaw KFC's milestone as the first Western... -
Bud Light Boycott: How the King of Beers Lost Its Throne
Management Case Study11.95View Details In 2023, Bud Light and its parent company, Anheuser-Bush InBev (AB InBev), faced a backlash following an advertising campaign featuring transgender influencer... -
AC Milan
Management Case Study11.95View Details In April 2024, Giorgio Furlani is nearing the end of his first full season as chief executive officer of Italian soccer club AC Milan. A Harvard Business...
