-
How One Company Used AI to Broaden Its Customer Base
Segmentação de Mercado Digital ArticleLessons from SAP’s efforts to reach small- and medium-sized enterprises. -
Research: How “Buy Now, Pay Later” Is Changing Consumer Spending
Marketing Digital ArticleA study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers. -
Why Has the EV Market Stalled?
Segmentação de Mercado Digital ArticleIf automakers want to boost sales, they must cater to a different set of interests and concerns. -
The Future of Marketing Is Intergenerational
Sales and marketing Digital ArticleOlder consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another. -
Using AI to Adjust Your Marketing and Sales in a Volatile World
Strategy Digital ArticleFast-acting firms are deploying the technology to predict outcomes at various stages of the customer journey. -
8 Best Practices for Creating a Compelling Customer Experience
Customer strategy Digital ArticleTakeaways from an analysis of the American Customer Satisfaction Index. -
When — and How — to Build Hurdles into a Loyalty Program
Segmentación de mercado Digital ArticlePoorly designed programs can frustrate customers. But the right constraints can actually help them get more value from their membership. -
How to Choose the Right Ecosystem Partners for Your Business
Strategy & Execution Digital ArticleA look at four types of partnerships, and the opportunities (and challenges) each one poses. -
Finding Middle Ground
Leadership & Managing People Magazine ArticleNew takes on the class divide, from "Bridging the Divide: Working-Class Culture in a Middle-Class Society," by Jack Metzgar; "Fight Like Hell: The Untold... -
How to Make Your Loyalty Program Pay Off
Marketing Digital ArticleA study of 2 million transactions at one retailer shows how companies often chase the wrong customers. -
Your Messaging to Older Audiences Is Outdated
Age and generational issues Digital ArticleDon’t let stereotypes or condescending assumptions alienate the people you’re trying to reach. -
The New Rules of B2B Lead Generation
Sales & Marketing Digital ArticleFive ways sales teams can adapt to a new landscape. -
What an Effective Client-Referral Strategy Looks Like
Sales & Marketing Digital ArticleThree guidelines for marketers. -
How to Hold Your Company Accountable to Its Promise of Racial Justice
Leadership & Managing People Digital ArticleA tactical guide for employees. -
What an Anti-Racist Business Strategy Looks Like
Leadership & Managing People Digital ArticleAn eight-part framework for leaders. -
How Business Schools Can Help Corporate America Fight Racism
Communication Digital ArticleThe underrepresentation of Black voices in academia reflects and feeds the same problem in corporate America. -
How Biden Won Back (Enough of) the White Working Class
Sales & Marketing Digital ArticleHe showed up, talked about jobs, and treated voters with respect. -
Do Your Employees Feel Safe Reporting Abuse and Discrimination?
Organizational Development Digital ArticlePeople won't speak up if they don't trust the process. -
How Businesses Can Recruit and Develop More Young People of Color
Leadership & Managing People Digital ArticleA guide to building a better pipeline. -
White Coats, Black Scientists
Leadership & Managing People Digital ArticleHow scientific institutions can address systemic racism.
-
Patel Brothers: The Legacy and Challenges of a 50-Year-Old Retail Brand Serving the Indian Diaspora in the US
Management Case Study11.95View Details Set in 2024, the case features Patel Brothers Group (PBG), a US-based Indian grocery retailer and distributor. PBG, a family-run enterprise, comprises... -
The Young Studio: Learning the Language of Marketing
Management Case Study11.95View Details The Young Studio Expression Arts (TYS) was a tutoring business based in Dubai, United Arab Emirates. Founded in 2020 by a former school teacher, TYS had... -
BackRoads Brews + Shoes: Running Out of Room
Management Case Study11.95View Details In June 2023, Aaron Hendrikx, owner and founder of BackRoads Brews + Shoes (BackRoads) wanted to evaluate opportunities to solve the store's seating capacity... -
Viacom18: Creating a Sustainable Streaming (OTT) Business in India
Management Case Study11.95View Details Viacom18, a Reliance Industries Ltd. company, acquired the streaming rights for the popular Indian Premier League (IPL) cricket tournament for 2023-2027... -
Google Stadia: Game On or Game Over?
Management Case Study11.95View Details This case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium... -
Ferrari's Lifestyle Gambit: Balancing Exclusivity and Accessibility
Management Case Study11.95View Details Benedetto Vigna, Ferrari's CEO, was thinking about the company's February 2022 debut of its ready-to-wear collection at Milan Fashion Week. Since being... -
SuperMonkey: A Pay-Per-Session Gym
Management Case Study11.95View Details Founded in 2014, SuperMonkey is an innovative gym brand that has disrupted the traditional gym membership model with its "pay-per-session, no annual memberships;... -
Arredondar Movement: Expanding Micro-Donations in Brazil
Sales & Marketing Case Study11.95View Details Arredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations.... -
Vibefam: Raising the Bar(bell) in the Singapore Fitness Industry
Management Case Study11.95View Details This case, set in January 2024, discusses the entrepreneurship journey of Serene Lim, the co-founder and CEO of Vibefam, a tech management system for... -
Licious: Marketing Plant-Based Meat
Management Case Study11.95View Details In October 2022, Licious, the market leader in India's meat industry, launched its new brand UnCrave in the plant-based meat market segment. The launch... -
Attryb: Artificial Intelligence-Driven Website Personalization for Online Sellers
Management Case Study11.95View Details Amid rising online content, modern consumers want a personalized online shopping experience and to be presented with products, services, and deals that... -
Should Unilever Launch Shampoo Hair Color in India?
Management Case Study11.95View Details In 2023, Hindustan Unilever Limited (HUL) faced a pivotal choice: whether or not to enter India's expanding shampoo hair colour market, which was valued... -
Travelogo: Understanding Customer Journeys
Management Case Study8.95View Details In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo-an online travel booking platform-initiates a... -
Sachi Superfoods: In Pursuit of the Next Superfood
Management Case Study11.95View Details After importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to... -
Leading Transformation at IHCL
Management Case Study11.95View Details In November 2017, Puneet Chhatwal, took charge as MD and CEO of IHCL, popularly referred to as the Taj Hotels. Despite being India's largest hospitality... -
GST Group: Reframing B2B Marketing Strategy
Management Case Study11.95View Details The Gurmukh Singh Technology (GST) group, based in Ludhiana, Punjab, India, manufactured high-precision machined parts and sheet-metal components for... -
BYD, China, and Global Electric Vehicle Rivalry
Management Case Study11.95View Details In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries... -
Xbox Game Pass: Business Model Optimization and Transformation
Management Case Study11.95View Details Microsoft launched the Xbox gaming console on November 15, 2001. For years, Microsoft used the "razor-razorblade" business model for Xbox by subsidizing... -
Betting on Growth: The Right Pricing Structure for Kalshi
Management Case Study11.95View Details It is September 2021, and Kalshi is a new, Commodity Futures Trading Commission (CFTC)-approved trading platform for event contracts. Kalshi went online... -
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
Management Case Study11.95View Details In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global...
