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Balancing Digital Safety and Innovation
Product development Magazine ArticleHow user-centric product design can enable both. -
The CEO of e.l.f. Beauty on Maintaining a Startup Culture While Scaling
Startups Magazine ArticleAlignment on mission and values, commitment to collaborative candor, and emphasis on employee share ownership has allowed the cosmetics company to thrive. -
How to Create Products That Grow with Their Users
Design thinking Digital ArticleThe future belongs to the products that adapt to new contexts and create sustainable value over time. -
Research: When Prototypes Don’t Yield Useful Insights
Entrepreneurship ResearchA study of digital healthcare startups found that successful firms avoided prototypes early. -
How to Decide Which Innovation Projects to Greenlight
Management ResearchA study of different decision-making modes suggests which processes work best in different situations. -
So You Want to Be a Product Manager
Product management Digital ArticleHow to determine if it’s the right career for you. -
Design Products That Won’t Become Obsolete
Design thinking Magazine ArticleConsumers change and grow. Your offerings should, too. -
The CEO of Abbott on Revamping Its Breakthrough Diabetes Device
Innovation Magazine ArticleUnsatisfied with the initial response, the company doubled down on the patient experience. -
Disclosing Downstream Emissions
Environmental sustainability Magazine ArticleWhen are companies accountable for customers’ use of their products? -
How Your Business Should Tap into the Creator Economy
Social marketing Digital ArticleInfluencer marketing is upending established customer-facing businesses. -
Research: Why People Really Buy Upcycled Products
Environmental sustainability Digital ArticleCreativity is more of a selling point than sustainability. -
How to Market Sustainable Products
Environmental sustainability Magazine ArticleThree paths to success -
A New Generation of Drug Therapies Requires New Business Strategies
Operations and supply chain management Digital ArticleThe shift toward advanced therapeutic modalities will require life sciences companies to rethink strategy, investments, and risk management. -
Designing a Great Early-User Program
Sales and marketing Digital ArticleA guide to getting the most from your product’s early adopters. -
The CEO of Gérard Bertrand Group on Turning a Family Wine Business into a Global Brand
Strategy Magazine ArticleThe company set out to create a new, organic paradigm for the wine industry in the south of France. -
Project Managers, Focus on Outcomes — Not Deliverables
Leading teams Digital ArticleShift the focus from what you’re building to why you’re building it. -
3 Ways to Successfully Manage Large-Scale R&D Projects
R&D Digital ArticleNavigate even the most complex projects with confidence and resilience. -
It’s Time to End the Battle Between Waterfall and Agile
Project management Digital ArticleA hybrid approach can get the best out of both project management methodologies. -
How AI Affects Our Sense of Self
Technology and analytics Magazine ArticleAnd why it matters for business -
Discovering Where ChatGPT Can Create Value for Your Company
Management Digital ArticleStart by understanding what the technology can do, then explore how it can be used to solve problems.
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Like: The Button That Changed the World
Management Book32.00View Details A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound... -
JPMorganChase: Leadership in the Age of GenAI
Management Case Study11.95View Details -
Wasabi Technologies (B)
Sales & Marketing Case Study5.00View Details Set in 2019, the "Wasabi Technologies (A)" case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts.... -
Intenseye: Powering Workplace Health and Safety with AI (B)
Technology & Operations Case Study5.00View Details Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile.... -
Inevitable: Inside the Messy, Unstoppable Transition to Electric Vehicles
Management Book32.00View Details A sweeping portrait of the EV transformation and what it means for all of us. The question is no longer if electric vehicles will happen, or even when... -
Patel Brothers: The Legacy and Challenges of a 50-Year-Old Retail Brand Serving the Indian Diaspora in the US
Management Case Study11.95View Details Set in 2024, the case features Patel Brothers Group (PBG), a US-based Indian grocery retailer and distributor. PBG, a family-run enterprise, comprises... -
Tencent Games
Management Case Study11.95View Details For years, Tencent Games, a division of China's largest internet company, had taken the lion's share of revenue in the global gaming market with blockbuster... -
Hugging Face (B): Growing AI and the Platform
Technology & Operations Case Study5.00View Details This supplement to the A case includes Hugging Face's developments from May 2022 through October 2024. -
Coding User Interfaces with AI
Management Case Study8.95View Details It's a great time to be a creatively confident general manager, whether you're a product manager, a team lead, or in some similar role. AI has made it... -
GravaStar：Forging a Mecha-Style Consumer Electronics Brand
Management Case Study11.95View Details In 2019, the global consumer electronics market surpassed US $1 trillion. However, mainstream products showed homogenization in functionality and design.... -
NTT DATA Innovation Centers: Creating Value For Customers Through Co-creation
Management Case Study11.95View Details By March 2022, the board of NTT DATA Group Corporation (NTT) had identified "innovation centers" as a critical investment priority of its midterm management... -
Allbirds: Decarbonizing Fashion (B)
Strategy & Execution Case Study5.00View Details The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds' product development and go-to-market strategies now that Allbirds... -
PCBL Limited: Business Growth Strategies
Management Case Study11.95View Details In 2023, Kaushik Roy, the managing director of PCBL (formerly, Phillips Carbon Black Limited), unveiled an ambitious plan to propel the company's profit... -
XYZ Robotics
Management Case Study11.95View Details Founded in 2018, XYZ Robotics was a China-based startup specializing in robotic picking solutions and 3D machine vision products. Amid an economic downturn... -
Shannondale Developments: The Shanley Street Decision
Management Case Study11.95View Details In 2019, Shannondale Developments looked at purchasing the former industrial factory at 152 Shanley Street in Kitchener, Ontario. Nic Tyers, one of the... -
Porsche
Management Case Study11.95View Details The case reveals how Porsche has become one of the world's leading car companies. Central to Porsche's growth strategy is creating great products, including... -
Google Stadia: Game On or Game Over?
Management Case Study11.95View Details This case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium... -
Wizards of the Coast and Magic: The Rebounding
Management Case Study11.95View Details This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast,... -
ZS Associates: Research and Development Specialist (HANDOUT 3)
Management Case Study5.00View Details Handout for case UV8564 -
ZS Associates: Business Development Specialist (HANDOUT 1)
Management Case Study5.00View Details Handout for case UV8564
