Behavioral economics

How to rethink your incentive strategy and reward employees in ways that actually motivate them.

Research suggests that the initial impact of this behavioral economics tool can fade over time.

Five concepts from behavioral economics that companies can deploy to improve the take-up rates of products and programs.

Everybody wins with this program.

Lessons from the pre-vaccine days of the pandemic.

Research suggests that transparency up front will improve customer satisfaction in the long run.

People say they want sustainable products — and that they’re willing to pay for them — but find excuses to not follow through.

Advice from three senior managers at Ascension.

A new study shows that emotions really can drive stock prices.

Three research-backed strategies.

It’s a common mistake — and as companies rely more on data, it’s an increasingly costly one.

A series of studies looked at how to market visually "atypical" produce--and found that honesty was the best policy.

Companies like Facebook and YouTube have been slammed for nudging users to adopt certain behaviors. Consider these three principles to avoid repeating their mistakes

Avoid these four behavioral traps.

Lessons from the University of Texas MD Anderson Cancer Center.

Being smart won’t stop you from sinking more resources into a lost cause — but self-awareness might.

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China is achieving a new level of global competitiveness, thanks to its hyper-adaptive population.

This package begins with "What the West Gets Wrong About China," by Rana Mitter and Elsbeth Johnson, which discusses three fundamental misconceptions:...

These tools often benefit companies at the expense of workers — but there’s a better way.